Astrotalk's Strategic Expansion into "Devotion" category

Context:

As the Product Manager at Astrotalk, a leading astrology consulting service in Noida, you're leading a growth phase. Astrotalk aims to raise $20 million for international expansion and expanding its product offerings. A crucial part of this plan is to enter the "Devotion" market, enhancing the Astrotalk app by integrating related features and services to improve user experience and increase the app's usefulness.

Challenge Overview:

Your challenge involves a two-fold strategic approach:

1. To conduct a thorough analysis of the current devotion app market in India, identifying leading apps, their key features, and the services they offer.
2. To distill this research into actionable insights that will guide the integration of a new "Devotion" section within the Astrotalk app. This endeavor aims not only to broaden Astrotalk's service offerings but also to enhance its appeal and usability for its diverse user base.

Deliverables:

1. Market Analysis Report:

• Conduct an analysis of devotion apps available in India.
• Identify and categorize the top features and services these apps provide, focusing on user engagement, content variety, and interactivity.

 2. Feature and Service Integration Plan:

• Based on the market analysis, propose a prioritized list of features and services to be included in the new "Devotion" section of the Astrotalk app. Consider aspects like daily devotionals, live rituals, virtual darshan, community forums, and e-commerce for religious products.
• Justify the selection of these features with insights from your analysis, highlighting how they align with Astrotalk's mission and user needs.

 3. High-Level Wireframe:

• Design a high-level wireframe illustrating the integration of the new "Devotion" section within the existing Astrotalk app layout. Ensure the design is intuitive and enhances the overall user experience.
• The wireframe should detail the user flow from the main app interface to the "Devotion" section, showcasing key features and how users interact with them.