BookMyShow AI-Powered Experience Wishlist Challenge

BookMyShow is India’s leading online ticketing platform for movies, events, concerts, and live experiences. To enhance user engagement, BookMyShow is launching an AI-powered "Experience Wishlist" feature. This feature helps users bookmark upcoming events, movies, or concerts they are interested in and receive smart recommendations and real-time updates using AI.

The AI-powered Experience Wishlist feature will allow users to:

• ✅ Smart Save: AI automatically suggests events/movies based on past bookings & interests.
• ✅ Personalized Notifications: Get AI-driven alerts when tickets drop or prices are about to surge.
• ✅ Social Sync: AI suggests trending events based on what friends or similar users are adding to their wishlist.
• ✅ AI-Powered Recommendations: Get predictions on which events will sell out fast or have discounts coming soon.
• ✅ Dynamic Ticket Reminders: AI reminds users when availability is low or a better seat category is about to sell out.

The Challenge Is:

Your challenge is to design a feature launch campaign for BookMyShow’s new AI-powered Experience Wishlist. The focus should be on:

• 📢 Creating awareness about this intelligent new feature.
• 🎟️ Encouraging users to start using it immediately.
• 🌟 Highlighting the AI-driven benefits that make entertainment planning seamless and exciting.

Deliverables:

1. AI-Enhanced Feature Onboarding Flow:

• Create an outline of an onboarding journey for users to understand and start using the AI-powered Experience Wishlist.
• Include 3-5 key onboarding steps/screens demonstrating AI’s role.

1. AI-Driven Feature Awareness Campaign:

• Propose one creative campaign idea to introduce this AI-powered feature to existing BookMyShow users.
• The campaign can include push notifications, emails, in-app banners, or social media content.

1. Simple AI Feature Mockup:

• Sketch a simple mockup showing how users will interact with the AI-powered Experience Wishlist in the app.
• Highlight AI-driven actions like "Smart Save," "AI Alerts," and "Predictive Recommendations."

Bonus Task (Optional):

• 🎤 Suggest a tagline or key message for the AI-powered Experience Wishlist campaign that resonates with the idea of smart entertainment planning.
• 💡 Example: "Never Miss a Show – Let AI Curate Your Next Best Experience!"

Would you like me to draft specific campaign messaging for push notifications or emails? 🚀