Grow App New Features for Retirement Savings

About the Challenge

Context:

Grow is a leading investment and savings app that helps users manage their finances, invest in mutual funds, and plan for financial goals. With the rising need for long-term financial security, Grow is introducing a new retirement savings feature to empower users to plan their post-retirement life effectively.

The retirement savings feature will allow users to:

• Set long-term financial goals.
• Automate regular savings for retirement.
• Track progress with insightful dashboards.
• Access expert-curated retirement investment plans.

The Challenge Is:

Your challenge is to design a feature launch campaign for Grow’s new Retirement Savings Feature. The focus should be on:

• Making users aware of this new feature.
• Encouraging users to start using it immediately.
• Highlighting the long-term benefits of saving for retirement early.

Deliverables:

1. Feature Onboarding Flow:
2. Create an outline of an onboarding journey for users to understand and start using the retirement savings feature.
3. Include 3-5 key onboarding steps/screens.
4. Feature Awareness Campaign:
5. Propose one creative campaign idea to introduce this feature to existing Grow users.
6. The campaign can include push notifications, emails, in-app banners, or social media content.
7. Simple Mockup:
8. Sketch a simple mockup showing how users will interact with the retirement savings feature in the app.
9. Highlight key actions like "Set Retirement Goal," "Track Progress," and "Automate Savings."

Bonus Task (Optional):

Suggest a tagline or key message for the retirement savings feature campaign that resonates with the idea of financial security and long-term planning.