Simplifing the booking process on ixigo
Challenge closed on: 10th Jun 2023, 06:30 PM (CUT)
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Simplifing the booking process on ixigo

Challenge closed on
10th Jun 2023, 06:30 PM (CUT)
About the challenge
The challenge is:


You are a PM for an online ticket booking platform called ixigo in India, and customers have been complaining about the lengthy and complex ticket booking process on the platform on their mobile app. How would you simplify the booking process and make it more user-friendly to enhance customer experience and increase bookings?


Deliverables:


  1. User journey
  2. Problems in current user journey
  3. Flow and messaging improvements to solve this problem
  4. Extra points for design mocks to convey your solution 🥳


Winners get 🏆
rank-1
Amazon Voucher worth ₹500
Plus Airtribe goodies
rank-2
Amazon Voucher worth ₹250
Plus Airtribe goodies
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