Marketing online changes so much every year, and yet the basics remain the same. So it was really a must for me to revisit SEO basic frameworks and the new tools. I was looking for a course and Arun's course was the perfect fit. He's academic and yet practical. I have to recommend this course to folks looking to get into. SEO or get better at it. Plus it's great for business owners like me who are managing SEO projects and need a broad overview.