2-Day interactive Performance Marketing workshop by Anindita Datta

Paid

Learning sprint

2-Day interactive Performance Marketing workshop

26 Nov, 2022 - 27 Nov, 2022

Anindita Datta

Ex - Digital Marketing Leader @ Unacademy / Yubi

Registrations for this event are closed now.

About

Want to learn the art of generating millions of dollars of revenue?

Join us for this 2-day interactive workshop that is designed for beginners to get a sneak peek into the world of performance marketing. By attending this series of sessions, you will be able to understand and apply the performance marketing strategies of some of India’s top tech startups. You will also get a sneak peak into my playbooks to run successful marketing campaigns on any digital platform.

In addition, select participants from this 2-day workshop have a chance to get free entry onto my 2-month intensive performance marketing course that will make you ready to apply to over 20,000+ jobs available in the market.

This Learning sprint is for

Early marketing professionals

Digital marketers

Startup founders

Business owners

Early Performance marketers

Brand marketers who wants to shift to performance marketing

College students and fresh passouts

Anyone who wants to learn about performance marketing

Key learning outcomes

Understand the fundamentals of performance marketing

Design and deploy any digital campaign on top platforms like Google & Meta

Execute a real life marketing project from building strategy to execution and measurement

Schedule

Nov

Ultimate Performance Marketing Guide - Part 1

Live

10:30 AM - 12:00 PM

Nov

Ultimate Performance Marketing Guide - Part 2

Live

10:30 AM - 12:00 PM

Meet your instructor

Hello, I'm Anindita Datta

I am a Performance Marketer with over 8+ years of experience working with some of India’s top tech startups like Unacademy, Yubi, Treebo and more. I have also consulted some of the global brands like LinkedIn, Epson, Symphony, Cnetric to name a few. During this time, I have managed 20Cr+ monthly budgets and have generated more than 100Cr+…

Testimonials

Anindita was my mentor when I was beginning my career in digital marketing. She gave me a lot of confidence and one thing that instantly clicked with me was her data driven approach towards solving digital marketing problems. She has a deep understanding of digital marketing concepts and has helped many startups to build their digital marketing capability internally and scale their growth as well. She is at the top of her game in digital/performance marketing.

Rohit

Senior Marketing Associate @ Meesho

I worked with Anindita for over 2 years at Unacademy. We worked together on multiple needle-moving projects during Unacademy’s blitzscaling phase.She was a mentor to me and under her guidance, I learned the basics of Facebook, Google Ads, DV360 & Affiliate marketing. I was new to Performance Marketing when I joined Unacademy but she guided me and always pushed me to reach my full potential.Anindita was instrumental in setting up new processes, building a marketing stack, and starting new traction channels. She set up Unacademy’s marketing analytics, attribution & fraud detection mechanism, from scratch. Her vast performance marketing experience & knowledge helped the team in achieving steep business targets.

Punyashloka

Sr. Performance Marketing Manager, Unacademy

I got the opportunity to work with Anindita quite early in my career in a marketing agency. We worked together on multiple projects where I got to learn a lot from her.

Anindita approaches every project with a strong ownership and result-driven approach. She has the unique capability to address every problem in-depth and can solve it from the root of it and also from a big-picture perspective. She is very creative, energetic, solutions-oriented and highly motivated with great functional and domain expertise. She also makes sure that people in her team learn every day and grow with the organisation. I am glad that we got to learn and grow together during our stint.

Anuj

AVP @ CreditSaison

I joined Anindita's team in Treebo from the sales team where I got the opportunity to get mentored by her and kick-start my career in performance marketing. Under her guidance, I was quickly able to learn some very important aspects of performance marketing which helped me improve my performance and helped me grow in my career. She taught me various important concepts like how to create copies that convert, create value proposition models, understand the importance of attribution models, how to automate ads and much more. I will always be grateful and thankful for the learnings that I have had from her.

Vidya

Assistant General Manager- Growth, Dunzo