Are you ready to take your content marketing efforts to the next level? This workshop will cover the basics of creating, distributing, and measuring the effectiveness of content as a marketing strategy. Topics that will be covered in the workshop include:

• Understanding the target audience and creating content that appeals to them

• Defining a content marketing strategy and goals

• Developing different types of content (e.g. blog posts, videos, infographics)

• Optimizing content for search engines and social 

• Measuring and analyzing the performance of the content

• Repurposing and republishing the content

Our expert instructor Preethi Varma (Head of Content Marketing, Multiplier) has years of experience in the content marketing field and will provide you with the knowledge and skills you need to create a successful content marketing strategy.

You will leave this masterclass with a clear understanding of what content marketing is and how you can apply it to your business. Additionally, we’ll be having an exercise and discussion to help everyone apply the learnings.

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