Growth is the latest buzzword in the world of startups. In any startup, the growth team ensures a company's product strategy is designed to acquire, engage and retain users effectively, thereby leading to fulfilling the company's business goals. Therefore, the growth team has a lot of responsibility in areas like user acquisition, engagement, monetisation, and retention, to name only a few.
Common questions around growth roles/teams-
How is it different from marketing?
What does the growth team do?
What tasks do they work on?
How do they collaborate with the product team?
How to build a growth team?
At what stage of the company do growth teams create value?
Many more such questions are unanswered or constantly debated about the Growth Team.
We are thrilled to have Abhisha Shrivastava(Associate Director - Growth, Jupiter). She will share her learnings and insights by answering all of your questions regarding all things growth.
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