Key topics to be covered in the masterclass:

1. Understand the Problem & Product:

Analyze the case prompt and product’s core features, value proposition, and market positioning.

2. Research & Competitor Analysis:

Conduct primary/secondary research and compare the product with competitors to identify gaps and opportunities.

3. User Persona & Pain Points:

Define target user personas, focusing on their needs and pain points to ensure solutions are user-centric.

4. Propose Solutions:

Brainstorm and develop multiple solutions, ensuring they address user pain points and align with business goals.

5. Prioritize Solutions:

Prioritize solutions based on feasibility, impact, and cost, focusing on those with the highest value.