Today every company/startup invests in SEO (Search Engine Optimisation), aiming that their website should be on top of when search requests for. But how can you influence your web pages' rank on google search? 

Google values websites that demonstrate Expertise, Authority, and Trustworthiness (E-A-T). It uses EAT to assess whether your content is of value to readers. It's their way of protecting users from low-quality content.

In this workshop, Nitin Rustagi (Head of SEO - Justanswer) will help you understand why everybody needs to take care of EAT on websites. What techniques or points would you like to emphasize in the content creation of any website? Content is always king and matters a lot in the organic growth of your business.

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