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Associate Product Manager at LILA

Location
Bengaluru, Karnataka
Job type
Full time
Posted on 08 Feb
Description

About the job


Job Title: Associate Product Manager, Mobile Gaming


Location: Bangalore, India (Full-Time In-Office)


About:

We are dedicated to creating unique and exceptional mobile gaming experiences. Our studio is a place where data-driven strategy meets bold creativity, and we believe that high-quality art is a core pillar of our product's success. We are looking for passionate, high-IQ leaders to join our team and help us build the next generation of remarkable games.


The Role:

You’ll be the product manager at the crossroads of creative vision and commercial outcomes. Partnering with the Art Director, you’ll drive visual identity, production efficiency, and the measurable impact of content on retention, engagement, and monetization. You’ll also be involved in User Acquisition (UA) and Ad Monetization( subject to bandwidth/fit).


What You'll Do:

Art Team Management

  • Content roadmap: Own the in-game art content plan (characters, cosmetics, environments, event art) in tight sync with Live Ops and business goals.
  • KPI impact: Define and track content KPIs (e.g., D1/D7 retention lift, engagement, conversion, ARPDAU) and run A/B tests across art variants and marketing creatives.
  • Pipeline & sprints: Oversee brief → concept → production → integration → in-engine optimization; manage sprints, capacity, quality bars, and predictability.
  • Process improvement: Identify bottlenecks, set SLAs for asset stages, and drive continuous improvement in cycle time and hit rate.
  • Cross-functional glue: Translate commercial goals into crisp creative briefs; keep Design, Engineering, Marketing, and Community in lockstep.
  • Talent & culture: Partner on hiring (role definitions, portfolio screens, interviews). Set a high-candor, ego-free feedback culture; mentor for craft and velocity.
  • AI-assisted workflow: Evaluate and integrate generative AI tools (e.g., Midjourney, Kaedim) to accelerate ideation, automate repetitive steps, and expand style space—without compromising consistency or IP safety. Lead the evaluation, selection, and implementation of new technologies and software that can future-proof our art pipeline and create significant competitive advantage.

UA & Ad Monetization (as bandwidth/fit allows)

  • Partner with Growth on channel mix, creative testing, and measurement; ensure art-creative feedback loops tighten CPI and boost CTR/IR.
  • Coordinate in-game ad unit strategy (placements, frequency capping) with Live Ops; monitor ARPDAU, eCPM, and payer-safe guardrails.
  • Align marketing art guidelines with in-game style for brand coherence and higher creative win rates.


What You'll Bring:

Must-Haves:

  • High IQ with the ability to address significant problems from first principles and in a well-structured way.
  • Massive attention to detail, ensuring you don’t miss any minor issues.
  • Extreme discipline, such that you are always on top of your work without needing others to remind you.
  • Exceptional analytical skills.
  • Deep caring about your work and the delivery of your work and the output of the teams you manage.
  • Strong personality with the ability to both give and receive constructive feedback with respect.
  • Outstanding communication, collaboration, and leadership skills, with the ability to inspire teams and influence stakeholders at all levels.


Nice-to-Haves:

  • 2+ years in mobile F2P product roles; shipped or operated a live-service title.
  • Experience as PM, managing teams, UA or Admon.
  • Familiarity with art tools (Photoshop, Maya, ZBrush, Substance), engines (Unity/Unreal).
  • Hands-on A/B testing, UA creative iteration, and basic ad monetization mechanics.
  • Practical exposure to integrating generative AI into production safely.


Why You'll Love It Here:

  • Impact: You will have a direct and measurable impact on our very ambitious game, shaping its visual identity and commercial success.
  • Ownership: You will be given the autonomy and resources to build and lead a high-performance creative product vertical.
  • Innovation: You will be at the forefront of the industry, empowered to explore and implement cutting-edge technologies like AI.
  • Culture: You will join a passionate, collaborative, and data-informed team that values both creative excellence and business results.
  • Benefits: We offer a competitive salary, a comprehensive benefits package, and a work environment that strongly supports your professional growth.


Become an exceptional Product Manager!
AI-First Product Management
Next batch starts on 28 Feb
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Frequently Asked Questions

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Why Work at LILA

LILA, renowned for its commitment to innovation and excellence, offers an enriching work environment that fosters creativity and growth. As an organization that values its employees, LILA invests in professional development through extensive training programs and mentorship opportunities. The company culture at LILA is inclusive and collaborative, encouraging employees to bring their unique ideas and perspectives to the table, making it an inspiring place to work.

The company is strategically located in Bengaluru, Karnataka, a thriving tech hub that is vibrant with opportunities and resources for career growth. At LILA, employees experience a balance of challenge and support, with access to cutting-edge projects and a team of talented individuals who are as passionate about their work as they are supportive of each other's success. These attributes make LILA not only a great employer but also a springboard for those eager to advance their careers in product management.

What's It Like to Work at LILA

Working at LILA is characterized by a dynamic and fast-paced environment where each day brings new challenges and opportunities for learning. The company's organizational structure is flat, promoting open communication and quick decision-making. LILA's leaders prioritize transparency, regularly sharing updates and plans with the entire team to ensure everyone is aligned and engaged.

Employees at LILA enjoy a range of benefits that support their work-life balance. From flexible working hours to health and wellness programs, LILA takes care of its team members. The company also organizes regular team-building activities and social events that foster a sense of community and belonging among employees.

LILA's commitment to diversity and inclusion is evident in its hiring practices and workplace policies. By striving to create a welcoming environment for people from all backgrounds, LILA builds a workforce that reflects the diversity of its global customer base, enhancing the company's creativity and innovation.

What's It Like to Work as an Associate Product Manager at LILA

As an Associate Product Manager at LILA, you'll be at the forefront of the product development process, contributing to projects that impact customers worldwide. The role demands a blend of strategic thinking and hands-on execution, as you collaborate with cross-functional teams including engineering, design, marketing, and sales to bring products to life.

You will be responsible for defining product requirements, prioritizing features, and working closely with team members to ensure that products meet market needs and align with LILA's strategic goals. This position provides an excellent opportunity to develop your product management skills, gain valuable insights into the industry, and pave the way for future career advancement within the company.

LILA's supportive environment encourages Associate Product Managers to take ownership of their projects, fostering autonomy and creativity. With mentorship from experienced product managers, you'll receive guidance and feedback to help you grow professionally while contributing meaningfully to LILA's success.

Associate Product Manager Interview Questions at LILA

Candidates interviewing for the Associate Product Manager position at LILA can expect questions that assess both their product management competencies and their alignment with LILA's values. Common interview questions include:

  1. How do you prioritize product features when dealing with limited resources?
  2. Describe a time when you had to pivot a project based on market feedback. What was the outcome?
  3. How do you incorporate user feedback into your product development process?
  4. Can you give an example of a successful product launch you were involved in? What role did you play?
  5. How do you handle disagreements with cross-functional team members on product direction?

These questions aim to evaluate a candidate's problem-solving skills, innovation mindset, and ability to collaborate within a diverse team, qualities that are essential for success at LILA.

Associate Product Manager Interview Preparation at LILA

Preparing for an interview at LILA involves understanding the company's mission and core values, as well as the specific requirements of the Associate Product Manager role. Here are some preparation tips:

  • Research LILA's product line and recent innovations to gain insights into their market strategy and product vision.
  • Familiarize yourself with common product management frameworks and methodologies such as Agile and Lean Startup, which are often utilized at LILA.
  • Be ready to discuss your previous experiences with product development, highlighting instances where you demonstrated leadership, adaptability, and strategic thinking.

Additionally, practice articulating your thoughts clearly and concisely, as effective communication is key in a product management role. Understanding the tech landscape in Bengaluru and how LILA fits into it can also provide you with a competitive edge during the interview process.

Associate Product Manager Interview Tips at LILA

To stand out in your interview for the Associate Product Manager position at LILA, consider the following tips:

  • Highlight your passion for technology and product management, showing how it aligns with LILA's mission and values.
  • Demonstrate your ability to work collaboratively by sharing examples of how you have successfully managed cross-functional teams and projects.
  • Emphasize your analytical skills and the ability to make data-driven decisions. Discuss specific examples of how these skills have led to successful product outcomes in the past.
  • Be prepared to discuss industry trends and how they might influence LILA's products, showcasing your understanding of the broader market landscape.

Finally, approach the interview with a mindset of curiosity and eagerness to learn, which resonates well with LILA's culture of continuous improvement and innovation. By presenting yourself as a proactive and insightful candidate, you will make a lasting impression on the hiring team.