Associate Product Manager - CRO at Group Bayport

Job Responsibilities

• Product Manager will be responsible for the Conversion Rate optimization for all the e-commerce websites of the Group.
• Develop and own the testing program to improve on-site conversion
• Responsible for managing and driving the end to end CRO life cycle, starting from the Creating hypothesis, configuration, execution & conclusion of the experiment etc.
• Work closely with the Product Managers, MIS Analyst, UI/UX designer, Tech Team &

VWO/Optimizely support.

• Should have a data driven approach & with the help of data try to identify the opportunity for business and paid area of users.
• Conduct internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
• Responsible for doing competition research from the various perspective like feature related, Data related etc and try to get the hypothesis to improve that with the help of AB Testing.
• Work with Heatmap and behaviour tools such as Hotjar, Lucky Orange to understand the user behaviour.
• Coordinating with Product Managers to understand the pain points, get the backlogs of hypotheses from them & execute that based on prioritization.
• Concluding the experiments very clearly & communicating & sharing the learning & corrective actions with the team.
• Doing the constant research about the tools & partners to improve the existing scope & offering with the current tool.

Skills

What we require (Desired Skills and abilities)

• At least 1+ Years of experience with the AB Testing/Split Testing or multivariate testing with tools such As VWO, Optimizely, Target, Convert, AB Testing, SiteSpect, Google Optimize etc.
• Continuously innovate, thinking of new ways to drive engagement & user conversion.
• Strong knowledge of E-Commerce user journey.
• Good Knowledge of Google Analytics.
• Experience in using the website Behaviour tool Hotjar, Lucky Orange, Smart look, Crazy egg etc.
• Ability to provide actionable insight from large datasets
• Ability to manage multiple CRO related priorities with rapidly changing variables and eager to take