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Digital Product Manager at Barclays

NEW
Location
Pune Division, Maharashtra, India
Job type
Full time
Posted 1 day ago
Description

About the job


Join us as a Digital Product Manager -VP at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unapparelled customer experiences.


Role Purpose


The Product Owner – Premier Digital Experience & Innovation is accountable for defining, delivering and evolving the end‑to‑end digital experience for Premier customers across mobile and online channels.


The role owns the Premier digital proposition, ensuring it is clearly differentiated from core retail banking and aligned to the Premier value proposition, with a strong emphasis on innovation, experimentation and continuous improvement. The Product Owner translates Premier strategy into a clear digital roadmap, balancing near‑term delivery with longer‑term transformation to drive customer engagement, retention and growth in the mass‑affluent segment.


To be successful as a "Digital Product Manager -VP", you should have experience with:


Key Accountabilities


Product Strategy & Innovation



  • Own and evolve the Premier digital product vision and roadmap, aligned to Premier proposition strategy and customer needs.
  • Lead innovation for Premier, including ideation, prototyping and testing of new digital capabilities (e.g. Premier hub, differentiated app experience, Premier benefits, family propositions, wealth discovery).
  • Continuously benchmark against best practices, both from UK and globally, in order to drive continuous improvement
  • Embed a test‑and‑learn approach, using customer research, pilots and beta releases to validate innovation before scale.
  • Act as the single point of accountability for Premier‑specific digital journeys, dashboards and entry points.


Product Delivery & Execution


  • Translate strategy into clear product requirements, user stories and acceptance criteria.
  • Lead delivery across Digital, Technology, Premier, PBWM, Marketing and Operations, managing dependencies and prioritisation.
  • Own Premier digital delivery through the full lifecycle: ideation, build, launch, optimisation and retirement.
  • Ensure alignment with app relaunches and broader digital transformation initiatives, avoiding duplication and fragmentation.


Customer Experience, Data & Performance


  • Define and track Premier‑specific KPIs, including NPS, engagement, adoption, cross‑sell and complaints.
  • Use insight and analytics to identify opportunities to improve Premier customer outcomes.
  • Drive continuous optimisation post‑launch to ensure innovation delivers measurable value.


Governance, Risk & Controls


  • Assess technical feasibility, legal compliance and risk for Premier digital initiatives.
  • Demonstrate leadership in risk management and controls, ensuring compliance with Barclays standards.
  • Advise senior stakeholders on trade‑offs, risks and prioritisation decisions.


Stakeholder Leadership


  • Act as a Premier digital subject‑matter expert, advising stakeholders across Retail, Wealth, Digital and Technology.
  • Build trusted relationships and communicate progress, risks and outcomes to senior leadership and SteerCos.


Vice President Expectations


  • Contribute to Premier digital strategy and make recommendations for change.
  • Plan and prioritise resources and roadmaps to support continuous improvement and innovation.
  • If applicable, lead and develop colleagues in line with Barclays leadership expectations.


Essential Skills & Experience


  • Proven experience in digital product ownership or product management within retail, affluent or wealth‑adjacent banking.
  • Strong experience delivering products using Agile methodologies.
  • Developing Product Requirements, user stories and acceptance criteria
  • Excellent stakeholder management in complex, regulated environments.
  • Strong analytical capability with experience using data to inform decisions.


Highly Valued


  • Experience delivering segment‑specific or differentiated digital experiences.
  • Experience with innovation, experimentation and customer‑led design.
  • Exposure to wealth, investments or Premier propositions.


Values & Mindset


  • Colleagues are expected to demonstrate the Barclays Values (Respect, Integrity, Service, Excellence, Stewardship) and the Barclays Mindset (Empower, Challenge, Drive), with this role placing particular emphasis on challenging the status quo and driving innovation.


You may be assessed on the key critical skills relevant for success in role, such as experience with Premier strategy into a clear digital roadmap, balancing near‑term delivery with longer‑term transformation to drive customer engagement, retention and growth in the mass‑affluent segment.as well as job-specific skillsets.


Purpose of the role To manage and drive the innovation strategy to meet customer needs and ensure the bank's long-term success and competitive edge.


Accountabilities


  • Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.
  • Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.
  • Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
  • Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
  • Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.
  • Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
  • Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.


Vice President Expectations


  • To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
  • If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
  • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
  • OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
  • Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
  • Manage and mitigate risks through assessment, in support of the control and governance agenda.
  • Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
  • Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
  • Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
  • Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
  • Adopt and include the outcomes of extensive research in problem solving processes.
  • Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.


All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

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Frequently Asked Questions

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Why work at Barclays

Working at Barclays offers numerous advantages for career development, professional growth, and personal satisfaction. As one of the world's leading financial institutions, Barclays is renowned for its innovative approach to banking and finance, which provides an exhilarating platform for professionals who are driven by passion and a desire to make a meaningful impact. Barclays places a strong emphasis on diversity and inclusion, ensuring a workplace culture that embraces individuals from diverse backgrounds and experiences. This commitment creates a dynamic environment that fosters collaboration and creativity.

Barclays offers competitive compensation packages that are designed to reward high performance, including bonuses, benefits, and professional development opportunities. Employees at Barclays have access to resources and training that support career advancement, empowering them to achieve their professional goals. Furthermore, Barclays' investment in cutting-edge technology and sustainable business practices demonstrates a commitment to leading in the financial sector while making a positive impact on society and the environment. As a result, employees not only contribute to the success of a global leader in the banking industry but also engage in meaningful work that has the potential to drive change.

What's it like to work at Barclays

At Barclays, the work environment is characterized by teamwork, commitment to excellence, and a focus on innovation. Employees are encouraged to think creatively and push boundaries in order to deliver exceptional results for clients and stakeholders. The company culture promotes a sense of collaboration, with various departments working closely to solve complex challenges and deliver seamless financial solutions.

Barclays invests significantly in employee development, offering extensive training programs and opportunities for career progression. Employees are encouraged to take ownership of their personal and professional growth, with access to mentorship and career coaching. The focus on work-life balance is another highlight, with Barclays promoting flexible working arrangements to help employees achieve balance and maintain productivity.

The company's commitment to corporate responsibility and ethical practices further enhances the employee experience, as staff are encouraged to contribute positively to the communities they serve. This creates a sense of pride and fulfillment among employees who are not only building their careers but also making meaningful contributions to society.

What's it like to work as a Digital Product Manager at Barclays

As a Digital Product Manager at Barclays, you find yourself at the forefront of digital innovation and strategic development. Your role involves leading digital product initiatives from conception through to launch, ensuring alignment with the company's overarching business goals and customer needs. This position offers a unique blend of creativity, strategy, and technical know-how, perfect for those who are passionate about delivering cutting-edge digital solutions.

The role requires cross-functional collaboration with teams such as design, engineering, marketing, and customer support to build and enhance digital products that drive user engagement and satisfaction. As a Digital Product Manager, you play a pivotal role in transforming ideas into tangible digital services, leveraging customer feedback and analytical insights to refine and optimize product offerings.

Working in this capacity at Barclays means navigating through an agile environment where innovation is encouraged. You are supported with resources to innovate, build, and test hypotheses, rapidly delivering features that delight and engage customers. The challenges are complex yet rewarding, offering a chance to have a significant impact on the future landscape of digital banking.

Digital Product Manager interview questions at Barclays

Preparing for an interview for the position of Digital Product Manager at Barclays involves understanding both the technical and strategic aspects of the role. Common interview questions may include:

  1. Can you describe your experience in managing a digital product lifecycle from concept to launch?
  2. How do you prioritize features and backlog items for a digital product?
  3. Can you provide an example of a successful digital product you have managed and your key contributions to its success?
  4. How do you balance customer needs with business objectives when developing a product roadmap?
  5. How do you utilize data analytics to inform product decisions?
  6. Describe a challenging product problem you solved in your previous role and the approach you took.
  7. How do you ensure cross-functional teams are aligned and focused on shared product goals?
  8. What do you think are the most important qualities for a Digital Product Manager to possess?

Digital Product Manager interview preparation at Barclays

To excel in an interview for a Digital Product Manager position at Barclays, thorough preparation is essential. Start by researching Barclays' digital product offerings, understanding the company's values, and becoming familiar with their approach to digital innovation. You should also review your previous experiences, particularly those related to digital product management, and be ready to discuss specific examples.

Understanding key product management frameworks and methodologies, such as Agile and Lean, is crucial, as is reviewing data analysis techniques that inform product strategy. Be prepared to discuss how you have applied these methodologies in your past roles to enhance product development processes.

Practice answering behavioral questions using the STAR (Situation, Task, Action, Result) method to articulate your problem-solving skills effectively. Additionally, familiarizing yourself with Barclays' interview process by reading experiences shared by past interviewees can provide further insights and bolster your confidence.

Digital Product Manager interview tips at Barclays

  1. Customize Your Resume and Cover Letter: Tailor your resume and cover letter specifically for the Digital Product Manager role at Barclays, highlighting relevant experiences and achievements in product management and your familiarity with digital solutions relevant to the finance industry.

  2. Research Barclays and the Role: Deep dive into Barclays’ recent projects, especially in the digital domain. Understanding the company's goals, culture, and the specific needs related to the position can give you an edge in tailoring your responses.

  3. Showcase Your Analytical Skills: Barclays values data-driven decision-making, so emphasize your analytical skills and how you utilize data to inform product strategy and decisions.

  4. Prepare Real-life Examples: Prepare to discuss detailed examples of projects you've worked on, focusing on the impact you made, challenges you faced, and how you overcame them.

  5. Demonstrate Leadership and Collaboration: As a Vice President level role, showcasing not just your leadership capabilities but also how you engage and motivate teams across various functions is critical.

  6. Stay Updated on Industry Trends: Demonstrating knowledge of prevailing and emerging trends in digital banking and financial technology can convey your expertise and enthusiasm for the field.

  7. Practice Effective Communication: As a product manager, communication is key. Practice articulating your thoughts clearly and concisely to demonstrate your ability to communicate effectively with diverse stakeholders.

By focusing on these strategies, you can approach the interview process with confidence and significantly improve your chances of securing the Digital Product Manager role at Barclays.