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Growth Product Manager at Bik.ai

NEW
Location
Bengaluru
Job type
Full time
Posted 1 day ago
Description

About the job



Location: Bengaluru (work from office)


Role Overview

We are seeking an experienced Growth Product Manager to join our team and drive product adoption, user engagement, and revenue growth.

The ideal candidate will be passionate about using data to identify growth opportunities, optimize user experiences, and build features that deliver measurable business impact.


Key Responsibilities

  • Define and own strategic north star metrics to drive growth across current product lines.
  • Lead external growth initiatives across channels to improve lead generation, consideration, and conversion by streamlining processes and reducing friction.
  • Design and execute product-led initiatives—such as lite versions, demo environments, self-serve trials, and low-barrier experiences—that creatively generate and nurture leads, reduce merchant anxiety, and accelerate product trials.
  • Own and grow the Partner Training Portal as a channel for educating partners, creating new leads, and driving adoption of BIK’s offerings.
  • Work with the Customer Success team to generate actionable insights that drive retention and upsell opportunities.
  • Identify high-leverage product opportunities through data analysis, user feedback, and experimentation.
  • Partner cross-functionally with design, engineering, and marketing to execute growth experiments and roll out impactful product changes.
  • Support GTM teams on campaign strategy, channel adoption, and user education to ensure new features and initiatives reach their audience effectively.
  • Define success metrics, track KPIs, and regularly report on performance, learnings, and improvement areas.


Qualifications

Required

  • 2+ years of product management experience, with at least 1 years focused on growth
  • Proven track record of driving user adoption, engagement, and revenue metrics
  • Experience with B2B SaaS products, preferably in e-commerce, customer support, or marketing technology
  • Strong analytical skills with ability to derive insights from complex data sets
  • Excellent communication and stakeholder management abilities

Preferred

  • Experience with AI-powered products and driving AI feature adoption
  • Knowledge of customer support platforms, helpdesk solutions, or omnichannel marketing tools
  • Familiarity with product analytics tools

Impact You'll Have

  • Directly influence key business metrics including retention, upsell, and AI adoption
  • Shape the evolution of our platform's user experience and feature set
  • Enable e-commerce businesses to leverage cutting-edge AI technologies for customer engagement
  • Drive data-informed decision making across the organization


Interview process

We follow a fast-paced and friendly interview process, just like the way we work. There are typically four rounds in total.

  • The first round will be the assignment round
  • The second round focuses on understanding your approach to solving problems viz your assignment solution, and how you work as a PM
  • The third round will be more about overall fitment and technical expertise.
  • The fourth round will be a virtually proctored Aptitude Test


Interview best practices

  • In some interviews you would be required to write your thoughts on google docs. Have a notebook /pen also handy in case you need to jot down your thoughts.
  • Please make sure that you are in an environment that allows you to turn your camera on and make the interview more interactive.


About Company

Vision : BIK helps e-commerce companies in India to generate more revenue. We work with big e-commerce players in India like Livspace, Firebolt, Tata Brands, Forum mall. We have two products BIK and Manifest AI. Our vision is to be the market leaders in the marketing automation category across the world.

Scale : We process more than a billion events across these brands on an yearly basis which is increasing rapidly MOM.

Fuel : Monetizing the product from early days we have a solid business model and our revenue numbers are growing at a healthy pace. Apart from this we are funded by top investors in the world like Sequoia capital and Ycombinator.

People : We have a culture which gives you a lot of challenges to solve and at the same time get high rewards.


Bik.ai
bik.ai
101-500
Become an exceptional Product Manager!
AI-First Product Management
Next batch starts on 14 Nov
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Bik.ai
bik.ai
101-500
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Frequently Asked Questions

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Why work at Bik.ai

Bik.ai is a forward-thinking company located in Bengaluru, known for its innovative solutions in the industry. If you are passionate about driving growth and harnessing the power of AI technology, Bik.ai offers an exciting opportunity to be at the forefront of technological advancement. As part of a company that is rapidly expanding, you will have the chance to work in an environment that values creativity, initiative, and collaboration. Employees at Bik.ai enjoy a vibrant workplace culture, with various opportunities for career progression and skill development. With a company size ranging between 101 and 500 employees, Bik.ai provides a perfect blend of startup agility and established stability, giving you the chance to make a significant impact while being supported by a diverse and talented team.

What's it like to work at Bik.ai

Working at Bik.ai presents an enriching experience where innovation meets growth. The company's open culture encourages employees to contribute their ideas freely and invest in their personal and professional growth. At Bik.ai, there is a continuous focus on learning and development, with regular workshops and training sessions aimed at enhancing skills across various disciplines. The leadership at Bik.ai recognizes and rewards performance, fostering a meritocratic environment where hard work and creativity are celebrated. Furthermore, Bik.ai’s commitment to work-life balance ensures that employees are not only productive but also happy and satisfied in their roles. The workplace environment is inclusive and dynamic, promoting diversity and team collaboration.

What's it like to work as a Growth Product Manager at Bik.ai

As a Growth Product Manager at Bik.ai, you will play a pivotal role in shaping the company's product strategy and driving user acquisition. This role is designed for individuals eager to leverage both analytical and creative skills to optimize product offerings and expand market reach. You will be responsible for identifying growth opportunities, developing and testing hypotheses, and coordinating with cross-functional teams to implement strategies that enhance user engagement and maximize revenue. The role requires you to stay sharp and continuously adapt to the ever-changing market conditions to ensure that Bik.ai remains competitive and ahead of the curve. At Bik.ai, you will find a collaborative team atmosphere where your contributions are valued and directly impact the company's success.

Growth Product Manager interview questions at Bik.ai

  1. How do you identify and prioritize growth opportunities for a product?
  2. Can you describe a successful growth strategy you implemented in a previous role?
  3. How do you incorporate user feedback into your growth strategies?
  4. What is your approach to A/B testing, and how do you determine its success?
  5. How do you measure and report the effectiveness of a growth campaign?
  6. In what ways do you collaborate with other teams, such as marketing and sales, to drive growth?
  7. Can you discuss a time when you faced a significant challenge while trying to grow a product? How did you overcome it?
  8. How do you stay updated with the latest growth trends and tools in the industry?

Growth Product Manager interview preparation at Bik.ai

Preparing for a Growth Product Manager interview at Bik.ai requires a solid understanding of product management principles and growth strategies. Firstly, familiarize yourself with Bik.ai’s products, business model, and the competitive landscape. Preparation should include revisiting key growth frameworks, such as the AARRR (Acquisition, Activation, Retention, Referral, Revenue) funnel. Brush up on your ability to analyze data and use it to make informed decisions, as data-driven insights are crucial for this role. Additionally, demonstrate your ability to work cross-functionally, as collaboration with marketing and engineering teams is essential. Practice explaining complex growth concepts in simple terms, as communication skills are crucial for conveying strategies to stakeholders.

Growth Product Manager interview tips at Bik.ai

  1. Detail-Oriented Analysis: Show your ability to deeply analyze market trends and user behavior in a way that drives actionable insights.
  2. Showcase Creativity: Highlight your innovative approach to problem-solving, especially how you’ve driven growth in unique or unconventional ways.
  3. Real-Life Examples: Use concrete examples from past experiences to illustrate your success in product growth and what you learned from failures.
  4. Skilled Communication: Clearly articulate your strategies and thought processes to demonstrate your proficiency in communicating complex ideas.
  5. Research Thoroughly: Demonstrate knowledge of Bik.ai’s industry, competitors, and recent product developments to show your genuine interest in the role.
  6. Ask Insightful Questions: Prepare thought-provoking questions about Bik.ai’s growth plans, product challenges, or future innovations to demonstrate your forward-thinking mindset and understanding of the industry.

By aligning your preparations and interview responses with the specific attributes desired by Bik.ai, you increase your chances of a successful interview outcome, positioning yourself as a valuable asset to their team as a Growth Product Manager.