Make Airtel Finance as the preferred destination for lending products for Airtel customers
Understand the functional and emotional needs of customers and on that basis create cohort level marketing strategy by collaborating with marketing, brand and content teams
Think out of box to create new financial services related engagement products for users
Own the strategy till execution to drive user growth by owning top of the funnel user acquisition numbers
Manage organic and inorganic campaigns across various marketing channels
Lead the business planning and projections
Work cross functionally with product, analytics, data sciences and central operations teams for campaign optimisation
Lead team of campaign execution associates to drive the marketing operations
Must haves
Background of financial services such as Cards.
Campaign management / Growth experience with a fast paced tech start-up
Good analytics skills
Good communication and stakeholder management skills