💼

Platform Product Manager at Whatfix

NEW
Location
Bengaluru, Karnataka
Job type
Full time
Posted 1 day ago
Description

About the job

About The Company


Who are we?


Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around.


At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.


This intelligence powers our entire product suite.


  • Digital Adoption helps users get productive faster.
  • Product Analytics uncovers friction and closes adoption gaps.
  • Mirror allows employees to train in safe, simulated environments.

These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.


Our upcoming AI-first products are already creating a buzz in the market.


  • Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
  • Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.

Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.


Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.


At Whatfix, we’re not just making software easier—we’re making AI work for people.


The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.


Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.


Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.


Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:

  • Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the Year.
  • Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
  • With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
  • Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
  • We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
  • Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
  • Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
  • RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year.”


These recognitions are matched by business performance:

  • Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year.
  • Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
  • Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023.
  • Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal.


Be one of the key Leaders in this awesome journey of building a billion-dollar company! About the role: We are looking for a Associate Product Manager who is passionate about solving complex problems within the B2B enterprise space and preferably has addressed concerns around product adoption with use cases such as onboarding / First time use & ongoing discovery & learning. You will be part of a close-knit motivated team of rock stars both on the engineering/development & Go to Market (GTM) side.


What do you get to do?


  • Gain deep understanding of customer/user problems, workflows & drive solutions resulting in simple, engaging & delightful experiences starting from prototypes to detailed requirements
  • Develop & maintain a dynamic product plan adapting to customer, market needs, competition and aligned with internal & external stakeholders
  • Translate problems, opportunities into detailed requirements identifying the “end state”, breaking down them into “iterations” by working with development teams with a bias towards faster time to market
  • Ability to stack rank stories with effective balance of customer benefit/value, applicability to broader target market and utilization of Whatfix
  • Build consensus across stakeholders – Customer/Customer Success, GTM, development clearly articulating the product decisions and choices
  • Drive product launches including working with PR team, R&D, design, sales & marketing
  • Act as a product evangelist to build awareness and understanding for both internal & external stakeholders


What you need to have/ bring to the table:


  • Prior experience as a Software Developer (must have)
  • Comfortable conducting customer interviews remotely and in person and deep empathy with customer workflows & pain points
  • Experience of taking decisions based on validated learning combining qualitative and quantitative data analysis (Knowledge of Analytical and Data Mining tool is a plus)
  • Knowledge of lean methodology, agile & iterative development
  • Excellent written and verbal communication skills


Become an exceptional Product Manager!
AI-First Product Management
Next batch starts on 20 Mar
Always stay in the know!
Join our community and stay notified of latest job opportunities.
Tap to Apply

Frequently Asked Questions

What are the primary responsibilities of a Platform Product Manager at Whatfix?
Chevron down
Where is the Platform Product Manager position at Whatfix located?
Chevron down
What is the seniority level required for the Platform Product Manager at Whatfix?
Chevron down
Is the Platform Product Manager position at Whatfix a full-time role?
Chevron down
How can I apply for the Platform Product Manager position at Whatfix?
Chevron down

Why Work at Whatfix

Whatfix is a leader in the digital adoption platform space, making it a great place to work for those passionate about leveraging technology for enhanced user experience and efficiency. With the market constantly evolving, Whatfix stands out due to its innovative solutions that help organizations to accelerate their digital transformations smoothly. Employees at Whatfix benefit from a collaborative and forward-thinking culture which encourages innovation and personal growth. The company places a high value on professional development, offering ample opportunities for learning and progression. Moreover, Whatfix promotes a healthy work-life balance, ensuring that team members can thrive both personally and professionally. The company supports diversity, inclusivity, and equal opportunity, creating an environment where people from various backgrounds can contribute and feel valued.

What's It Like to Work at Whatfix

Working at Whatfix involves being a part of an energetic and diverse team dedicated to providing exceptional customer solutions. The organization is renowned for its supportive work culture and cross-functional collaboration, which allows employees to work efficiently across different departments and enhance their skills. The company's emphasis on innovation means that employees are encouraged to think outside the box and come up with creative solutions to challenging problems. Furthermore, Whatfix values feedback and communication, offering platforms for employees to express their ideas and concerns. The high level of autonomy and responsibility given to team members fosters a sense of ownership and accountability, making the work both rewarding and impactful.

What's It Like to Work as a Platform Product Manager at Whatfix

As a Platform Product Manager at Whatfix, you will be at the forefront of product development, where your decisions will directly influence the company's products and their impact on customers. This role requires a strategic mindset, as you'll analyze market trends, define product visions, and collaborate closely with engineering, sales, and marketing teams to ensure successful product launches. As a key player in the Product Management department, you'll need to synthesize customer feedback into actionable product strategies that enhance user experience and overall satisfaction. The challenges are dynamic and multifaceted, providing a unique opportunity to strengthen your expertise in product management and grow professionally. At Whatfix, Platform Product Managers are empowered to lead with innovation, drive customer-centered improvements, and contribute to Whatfix's reputation as a leader in digital adoption solutions.

Platform Product Manager Interview Questions at Whatfix

The interview for a Platform Product Manager at Whatfix typically focuses on assessing both technical competency and strategic thinking. Some common interview questions may include:

  1. How do you prioritize feature requests against the company's overall product vision?
  2. Can you provide an example of a successful product roadmap you have developed?
  3. How do you handle conflicting priorities from different stakeholders?
  4. Give an example of a time when you had to make a difficult decision regarding a product feature.
  5. How do you keep up with industry trends to ensure our products remain competitive?
  6. Describe a situation where you turned customer feedback into successful product feature updates.
  7. How do you measure the success of a product feature after its release?

These questions aim to gauge your capability to foresee market needs, work collaboratively, and make tough calls that benefit the product and the company.

Platform Product Manager Interview Preparation at Whatfix

When preparing for a Platform Product Manager interview at Whatfix, it's crucial to familiarize oneself with the company's products and understand their impact on users. Begin by researching Whatfix's current product lines, target markets, and the competitive landscape. This background knowledge will be vital for demonstrating your strategic insights during the interview. Practice articulating your thought process for product management decisions in a structured manner—taking into account business value, customer impact, and technical feasibility. Brush up on the latest trends and best practices in digital adoption platforms to showcase your industry expertise. It's also beneficial to prepare for behavioral questions by using the STAR (Situation, Task, Action, Result) method to provide clear and concise answers. Lastly, be prepared to discuss any past experiences with product management tools, methodologies, and cross-functional team dynamics.

Platform Product Manager Interview Tips at Whatfix

Succeeding in a Platform Product Manager interview at Whatfix requires a combination of product knowledge, strategic vision, and personal insights into the role:

  1. Showcase Strategic Thinking: Clearly demonstrate your ability to align product goals with business objectives. Discuss how your strategic initiatives have previously driven growth and user adoption.

  2. Understand Whatfix’s Market: Have a deep understanding of the digital adoption space and Whatfix’s position within it. Speak intelligently about how you would enhance their product offerings.

  3. Demonstrate Analytical Skills: Be ready to discuss how you use data to drive product decisions. Use examples of metrics or analytics that you have employed to gauge product performance.

  4. Communicate Effectively: Articulate your product management philosophy and past experiences concisely. Effective communication is crucial for collaborating with Whatfix’s diverse teams.

  5. Be Solution-Oriented: When handling situational questions, focus on solutions rather than problems. Showcase your problem-solving skills and ability to innovate in challenging situations.

  6. Cultural Fit: Show enthusiasm for Whatfix’s mission and culture. Demonstrate how your personal values align with the company's values and how you see yourself contributing to the team ethos.

By preparing thoroughly and presenting a balanced combination of technical skills, business acumen, and cultural alignment, you will enhance your chances of securing a position as a Platform Product Manager at Whatfix.