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Product Manager at Dr. Reddy's Laboratories

Location
Hyderabad
Job type
Full time
Posted on 21 Mar
Description

Job Summary


We are seeking an experienced and dynamic Product Manager to ensure successful brand growth and the launch of innovative market-driven products.


Roles & Responsibilities


  • You will be responsible for generating new product ideas from Key Opinion Leaders (KOL) interactions, prioritizing these ideas, preparing business cases, analyzing market and competitor data, and handling creative aspects like branding. The aim is to ensure the timely launch of products that address unmet market needs.
  • You will be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing.
  • You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction.
  • You will be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth.
  • You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply, sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market.
  • You will be responsible for meeting with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance.



Educational Qualification


Science/Pharma/Medical Graduate preferably with MBA in Marketing


Minimum Work Experience Required


3-6 years of experience in sales and 1-2 years of experience in marketing


Skills & Attributes Technical Skills


  • Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources
  • Basic understanding of anatomy and physiology
  • Ability to analyze market trends, competitor activities, and customer needs within the generics market
  • Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles


Behavioural Skills


  • Strong collaborator and excellent communication
  • Good at building and leveraging relationships
  • Adaptability and change management skills
  • Creative and good analytical thinker


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Frequently Asked Questions

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Why Work at Dr. Reddy's Laboratories

Working at Dr. Reddy's Laboratories offers a unique opportunity to be part of a leading pharmaceutical company known for its commitment to innovation, quality, and accessibility. As an integral part of the team, employees at Dr. Reddy's Laboratories contribute to the mission of improving access to affordable and innovative medicines globally. This commitment not only benefits patients but also creates a rewarding environment for professionals passionate about making a difference.

Dr. Reddy's Laboratories invests significantly in the professional growth of its employees. This is accomplished through a variety of learning and development programs designed to enhance both technical skills and leadership capabilities. Moreover, the company prides itself on its inclusive and supportive work culture that prioritizes employee wellbeing, diversity, and collaboration. Joining Dr. Reddy's Laboratories means being part of an organization that leads with integrity and looks to reshape the future of healthcare with strategic foresight.

What's It Like to Work at Dr. Reddy's Laboratories

Working at Dr. Reddy's Laboratories is characterized by a dynamic and challenging environment where innovation meets collaboration. The company fosters a culture that values diverse perspectives and encourages employees to bring their authentic selves to work. This inclusive atmosphere not only drives innovation but also ensures continuous improvement in all facets of the business.

Employees at Dr. Reddy’s are empowered to take ownership of their roles and contribute meaningfully to projects. The company encourages open communication and offers platforms for employees to share ideas and feedback, ensuring that everyone feels heard and valued. With state-of-the-art facilities and a commitment to sustainability, Dr. Reddy's Laboratories provides a workspace that is both conducive to high productivity and environmentally conscious.

What's It Like to Work as a Product Manager at Dr. Reddy's Laboratories

As a Product Manager at Dr. Reddy's Laboratories, you will play a pivotal role in driving product strategy, development, and execution across various challenging projects. The role requires not only a strong understanding of the pharmaceutical landscape but also strategic thinking, creativity, and a keen ability to navigate market dynamics.

In this position, you will collaborate closely with cross-functional teams including research and development, marketing, sales, and regulatory affairs to ensure that products meet both the highest standards of quality and the needs of the market. The company’s advanced tools and resources support Product Managers in gathering and analyzing market intelligence, which is critical for developing strategies that address existing market gaps and emerging trends.

Dr. Reddy's Laboratories values the strategic input from its Product Managers, empowering them to make critical decisions that shape the company’s portfolio of innovative products. This role offers a unique blend of responsibility, challenge, and reward that is perfect for professionals eager to lead within the pharmaceutical industry.

Product Manager Interview Questions at Dr. Reddy's Laboratories

The interview process for a Product Manager at Dr. Reddy's Laboratories is designed to assess both the technical expertise and strategic thinking capabilities of candidates. Below are some sample interview questions you might encounter:

  1. How do you prioritize product features, and what factors influence your decision-making process?
  2. Describe a successful product launch you managed. What challenges did you face and how did you overcome them?
  3. How do you incorporate market research findings into your product development strategy?
  4. What methods do you use to collect feedback from users, and how do you integrate this into product iterations?
  5. Explain a time when you had to align differing perspectives among cross-functional teams. How did you approach the situation?

These questions aim to gauge your experience, problem-solving abilities, and how well you can fit into Dr. Reddy's Laboratories' innovative and collaborative environment.

Product Manager Interview Preparation at Dr. Reddy's Laboratories

Preparing for an interview for a Product Manager role at Dr. Reddy's Laboratories involves thorough research and understanding of both the company and the pharmaceutical industry. Start by familiarizing yourself with the company's history, mission, and recent developments. It’s crucial to understand their product offerings and identify recent product launches or industry contributions.

Develop a clear understanding of market trends, regulatory considerations, and emerging technologies in the pharmaceutical industry. This knowledge will aid in demonstrating your strategic capability during product life cycle discussions. Prepare to discuss your previous experiences in product management, highlighting your ability to drive projects from ideation to execution while balancing customer requirements and business goals.

Utilize mock interviews to practice articulating your thoughts clearly and confidently to replicate the actual interview setting. Knowing the core values and culture at Dr. Reddy's Laboratories will also help you resonate better with the interviewers, showcasing both your expertise and your cultural fit for the company.

Product Manager Interview Tips at Dr. Reddy's Laboratories

To succeed in your interview for a Product Manager role at Dr. Reddy's Laboratories, consider the following tips:

  1. Showcase Critical Thinking: Articulate your problem-solving methodologies and how you apply them to develop innovative product strategies.
  2. Understand the Market: Be prepared to discuss industry trends and how they might impact Dr. Reddy's Laboratories' product offerings.
  3. Emphasize Collaboration: Highlight your experiences working with cross-functional teams and your communication skills to align multiple stakeholders with diverging goals.
  4. Be Data-Driven: Demonstrate how you leverage data and analytics in decision-making processes and provide examples of data-driven successes.
  5. Align with Company Values: Make it a point to highlight how your personal values align with Dr. Reddy's mission to improve global health through accessible and innovative healthcare solutions.

Following these tips will help you convey your suitability for the Product Manager role and your potential to contribute to the continued success of Dr. Reddy's Laboratories.