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Product Manager-I/II at Lokal

NEW
Location
Bengaluru, Karnataka, India
Job type
Full time
Posted 1 day ago
Description

About the job

About Lokal :


In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.


This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.


Today, Lokal is a house of focused apps, many products, one mission:

to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they've always deserved.


We now operate dozens of live apps across categories like:


  • Edutainment & Skill Learning - practical skills and learning in regional languages (GyanTV)
  • Matrimonial Matchmaking - hyperlocal, compatibility-first partner search (Lokal Matrimony)
  • Agri Consulting - farmer-first advisory in local languages (AgriLokal)
  • Local Jobs - blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
  • Social & Community - Place to find & post social updates (Lokal app)
  • Emotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)
  • Astrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal)


Advisory Services - early bets in legal help, financial guidance, career counselling, and more


Requirements


Role Overview : We are hiring a Product Manager to lead key initiatives. You'll own high-impact projects across pricing, growth, user retention, expansion, and platform strategy—working closely with cross-functional teams to scale Products at Lokal.


Responsibilities :


  • Drive product strategy to maximize conversion and retention through data-driven analysis of supply-side levers and their business impact.


  • Own and enhance payment systems by improving payment success metrics, optimizing payment gateway (PG) Integrations, And Elevating The Overall Checkout Experience.


  • Design and run pricing experiments including default pricing, cohort-based pricing, discounting models, and repeat-user strategies to optimize revenue growth.


  • Collaborate with Marketing to unlock and scale new acquisition channels while continuously optimizing performance.


  • Strengthen trust and user satisfaction by defining and improving profile verification workflows and customer support processes.


  • Partner cross-functionally with design, engineering, analytics, and business teams to execute, measure, and iterate on impactful solutions.


  • Own the product roadmap, prioritizing initiatives based on business impact and user needs.
  • Conduct market research to stay ahead of industry trends and incorporate insights into product strategy.
  • Develop retention strategies to increase repeat revenue and long-term user engagement.
  • Analyze user behavior and implement gamification mechanics to enhance user motivation and platform


101-500

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Frequently Asked Questions

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Why Work at Lokal

Lokal is renowned for its dynamic work culture, making it an appealing choice for many professionals, particularly those seeking roles in product management. Nestled in the vibrant city of Bengaluru, Karnataka, Lokal offers a unique opportunity to work at the forefront of innovative technology and local community engagement. Employees at Lokal are part of a mission-driven company that aims to connect local communities through a seamless and efficient platform. This mission-driven approach provides a sense of purpose and fulfillment beyond the standard corporate experience, as employees contribute to a tangible change in everyday lives.

The company prides itself on being a place where ideas and innovation flourish. As the digital space continually evolves, Lokal stays ahead of the curve, incorporating the latest technological advances to improve its services. Thus, working at Lokal means benefiting from an environment that is both challenging and rewarding, providing ample opportunities for career growth and personal development.

What's it Like to Work at Lokal

Working at Lokal is characterized by a strong sense of community and teamwork. The company's culture promotes collaboration and supports growth on both personal and professional levels. Employees are encouraged to share their ideas and contribute to decision-making processes, which in turn cultivates an atmosphere of respect and empowerment.

Lokal fosters an inclusive workplace, where diversity is celebrated and every voice is heard. This inclusivity not only enhances the creative processes but also ensures a wide array of perspectives are considered in developing products and solutions. The supportive nature of Lokal's work environment allows employees to tackle challenges confidently, knowing they have the backing and support of their colleagues.

Additionally, Lokal provides a comprehensive benefits package, contributing to both employee satisfaction and retention. These benefits often include competitive salaries, health insurance, and opportunities for further education and skills development.

What's it Like to Work as a Product Manager-I/II at Lokal

As a Product Manager-I/II at Lokal, one can expect a role that is both dynamic and integral to the company's success. This role is pivotal in defining product vision, strategy, and operational plans. Product managers at Lokal must be adept at balancing customer needs, technological feasibility, and business goals to deliver outstanding products.

The position involves close collaboration with cross-functional teams, including engineering, design, marketing, and sales, to ensure product coherence from conception through to implementation. As a Product Manager-I/II, you will be responsible for understanding customer requirements and translating these into actionable product roadmaps, while also continuously monitoring and measuring product performance to drive improvements.

This role requires a keen eye for detail, strong analytical skills, and an ability to communicate effectively across various departments. Product managers at Lokal enjoy the autonomy to make impactful decisions, supported by a culture that values initiative and strategic thinking.

Product Manager-I/II Interview Questions at Lokal

To prepare for a Product Manager-I/II position at Lokal, candidates should be ready to tackle a variety of interview questions designed to assess their technical aptitude, strategic thinking, and cultural fit. Common interview questions might include:

  1. How would you describe the role of a Product Manager in the development process at Lokal?
  2. Can you provide an example of a project you spearheaded and how you dealt with any challenges that arose?
  3. How do you prioritize product features based on customer needs and business goals?
  4. Discuss a time when you had to make a data-driven decision—what was your approach and what was the outcome?
  5. How do you collaborate with engineering and design teams to ensure successful product delivery?

These questions offer insights into a candidate’s experience and potential alignment with Lokal's objectives.

Product Manager-I/II Interview Preparation at Lokal

Preparation for an interview at Lokal involves a thorough understanding of the company’s products, its customer base, and market trends. Aspiring Product Managers-I/II should familiarize themselves with the fundamental principles of product management, such as market analysis, development lifecycle, and product strategy.

Prospective candidates should also research Lokal’s core values and recent projects to understand the company’s approach and ethos better. Gathering insights into the local community engagement facilitated by Lokal can provide a competitive edge during interviews.

Mock interviews and situational role-play can prove invaluable in honing your responses to typical questions. Additionally, refining your resume to highlight relevant experience and successes tailored to the role can make a significant difference.

Product Manager-I/II Interview Tips at Lokal

When interviewing for a Product Manager-I/II position at Lokal, consider the following tips:

  1. Demonstrate Empathy and Customer Focus: Showcase your ability to understand and anticipate customer needs and your approach to integrating this understanding into product development.

  2. Highlight Analytical Skills: Provide examples of when you have used data analytics to drive product decisions. This will resonate well with Lokal's data-driven approach.

  3. Exhibit Leadership and Team Collaboration: Emphasize leadership experiences and your ability to foster collaboration among team members to achieve strategic goals.

  4. Showcase Problem-Solving Skills: Discuss experiences where you've effectively overcome challenges, illustrating problem-solving in action.

  5. Learn About Lokal's Ecosystem: Researching Lokal’s services and their impact on the local community can provide context for your answers and demonstrate your genuine interest in contributing to Lokal’s mission.

By focusing on these areas, candidates can present themselves as competent, well-prepared, and integral to Lokal’s vision of enhancing local communities through technology and innovation.