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Product Manager II - Growth at Meesho

NEW
Location
Bengaluru, Karnataka
Job type
Full time
Posted 1 day ago
Description

About the job


About The Team


Product Management in Meesho closely resembles our rocketship growth. Because we obsess over understanding customer behaviour, we’ve been able to carve out an e-commerce niche in Tier 2/3/4 towns in Bharat. Our business growth is testimony to a singular focus on how we think of ‘product’ for our unique customers - ones that have barely shopped online, but are now able to because of Meesho.


Fun fact: Nearly 7% of India’s households shop with us. 😉


We are driven by a ‘user-first’ mindset. We have a strong bias for action. Above all, our team is driven by impact, not features. We drive ‘problem discovery’ & delivery - not only obsess over “what to build”, but execute with rigour to create impact.


But there’s more – we love to have fun as much as we love to work hard. From movie buffs to sportspersons, we have a super cool team. So, if a game of badminton after a day of brainstorming at work sounds like something you would love to do, then join us!


About The Role


We are looking for a Product Manager 2 who is passionate about solving high-impact problems in a fast-paced start-up environment with a high degree of autonomy. This is inherently a cross-functional leadership role where you will work closely with teams such as software engineering, UX design, category management, marketing, operations, finance, etc. to bring a new product to life.


What You Will Do


  • Market & Customer Understanding: Understand the e-commerce market and needs of customers/sellers deeply through landscape analysis, customer interviews, user research, competition analysis and other qualitative/quantitative techniques.
  • Problem Identification & Prioritization: Adopt a structured approach to identify what problems need to be solved and break them down into smaller chunks. Prioritize what problems need to be solved now vs. later.
  • Solution Discovery: Facilitate a process to come up with the best technology-led ideas to solve the prioritised problems. Harness the creativity of not just yourself but of other teams such as design, engineering., business, etc Be willing to experiment with multiple solution ideas and test them using MVPs, prototypes, etc.
  • Product Delivery: Define detailed product requirements and work collaboratively with a cross-functional team (design, engg. business, analytics, etc.) to bring a product to life. Ensure high product quality through processes such as user acceptance testing, dogfooding, etc.
  • Go-to-Market Planning: Create a go-to-market plan working with business/marketing stakeholders to maximize product adoption and success.
  • Adoption & Metrics: Define product metrics for your area, and track them continuously. Identify usage patterns and come up with action plans to move metrics in the right direction.
  • Roadmap Creation: Create a product roadmap for your area that has at least a 3-month forward-looking view of key customer/business problems to be solved.


What You Will Need


  • Overall experience of 4+ yrs with at least 3+ yrs in product management in a tech-led company (consumer internet space is preferred)
  • Exceptional problem-solving skills based on first principles of thinking
  • Good understanding of technology, and comfort with product management processes such as A/B experimentation, writing product requirement documents, managing product backlogs, and creating roadmaps
  • Good communication and stakeholder management skills to get work done across different functions and drive product development


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Frequently Asked Questions

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Why Work at Meesho

Meesho, India's pioneering social commerce platform, offers a unique work environment combining innovation, growth, and creativity. Located in the bustling city of Bengaluru, Karnataka, working at Meesho provides access to one of India's most dynamic tech hubs, known for its vibrant startup culture. The company is renowned for its fast-paced growth and empowering culture, making it an exciting place for passionate professionals to thrive.

As a company committed to democratizing internet commerce, Meesho provides ample opportunities for career advancement, particularly for roles like Product Manager II - Growth. Within Meesho, you not only join a company but also become part of a movement aimed at eliminating barriers to entrepreneurship. This vision is not only empowering but also aligns with growth-focused professionals who want to make a tangible impact in the e-commerce landscape.

What's It Like to Work at Meesho

Working at Meesho is all about embracing challenges and pioneering solutions. The company fosters a collaborative environment where employees are encouraged to bring innovative ideas to the table. The culture promotes open communication, teamwork, and a flat organizational structure, allowing your voice to be heard irrespective of your position.

As a team member, you're empowered to take ownership of projects and drive them to fruition. The emphasis on work-life balance ensures that employees can maintain their best work and personal life. Regular team activities, learning sessions, and hackathons are part of the Meesho work culture, allowing for constant learning and fun.

What's It Like to Work as a Product Manager II - Growth at Meesho

The role of Product Manager II - Growth at Meesho is designed for dynamic professionals who excel in data-driven decision-making and strategic thinking. As a Product Manager II in the Growth team, you'll be responsible for identifying new growth opportunities and executing strategies that drive user acquisition and engagement.

The day-to-day involves cross-functional collaboration with teams like engineering, data science, marketing, and design to build and optimize product features that enhance the user experience. You’ll dig deep into analytics to uncover insights that inform product improvements, tackling complex problems with a focused and adaptable mindset.

Moreover, you’re encouraged to experiment with innovative growth strategies and win over new audiences while leveraging Meesho's cutting-edge technology and vast market influence. This role is at the forefront of Meesho's mission to make entrepreneurship accessible to all.

Product Manager II - Growth Interview Questions at Meesho

Preparing for an interview for the Product Manager II - Growth role at Meesho requires a solid understanding of both technical competencies and strategic product management. Here are potential questions you might face:

  1. What approaches would you take to identify new growth opportunities for Meesho?
  2. Can you explain a past project where you drove significant growth through product iteration or innovation?
  3. How do you prioritize product features when balancing short-term wins with long-term strategy?
  4. Describe a situation where data analysis led to significant product improvements or pivot decisions.
  5. How do you measure the success of a growth strategy?
  6. What frameworks or tools do you use for product development and roadmap management?

These questions aim to gauge your analytical skills, strategic thinking, and practical know-how in steering products towards notable growth.

Product Manager II - Growth Interview Preparation at Meesho

To excel in your interview, it's essential to prepare by immersing yourself in both core product management and growth-specific strategies. Begin with understanding the fundamentals of Meesho's business model and the markets they serve. Familiarize yourself with the latest trends in social commerce and digital platforms, as these insights will help align your responses with the company's trajectory.

Enhancing your analytical skills is crucial; practice interpreting data sets and drawing actionable insights that propel product growth. Additionally, revisit frameworks such as AARRR (Acquisition, Activation, Retention, Referral, Revenue) to contextualize how they might apply to Meesho’s environment.

Mock interviews can be invaluable, especially focusing on articulating past experiences where you successfully navigated challenges similar to those you might encounter at Meesho.

Product Manager II - Growth Interview Tips at Meesho

Succeeding in the Meesho interview not only requires knowledge and expertise but also a nuanced understanding of their unique culture and ethos. Here are some tips:

  1. Showcase a Growth Mindset: Demonstrate your ability to think creatively about growth, your readiness to embrace calculated risks, and how you learn from failures to drive continuous improvement.

  2. Data is King: Highlight your proficiency in data analysis and how you use these insights to make informed product decisions. Be prepared to discuss past experiences where data-driven decisions led to growth.

  3. Customer-Centric Focus: Emphasize your dedication to enhancing user experience as a catalyst for growth. Talk about past initiatives where understanding customer needs led to successful product iterations.

  4. Alignment with Vision: Ensure you convey a deep understanding of Meesho's vision and mission. Show your enthusiasm for the role and how you can contribute to the company's growth objectives.

  5. Ask Insightful Questions: Use the opportunity to ask relevant questions about the company’s product strategy and growth plans. This not only demonstrates your interest but also helps assess if Meesho aligns with your career goals.

In conclusion, securing the Product Manager II - Growth position at Meesho is a gateway to being part of an influential team that shapes the future of commerce. With thorough preparation and a genuine alignment with Meesho's vision and strategic goals, you can position yourself as a standout candidate.