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Product Manager, India at Canva

NEW
Location
Bengaluru
Job type
Full time
Posted 1 day ago
Description

About The Role/Specialty


We are seeking an experienced and passionate Product Manager to lead the development of a localised product experience tailored for the Indian market. As a key player in our international expansion efforts, you will be responsible for understanding the unique needs of Indian users and building product experiences that resonate deeply with them. You’ll collaborate with cross-functional teams across design, engineering, marketing, research, and analytics, among others to shape a best-in-class product for India while aligning with our global product vision.


Job Description


What you’ll do (responsibilities)


  • Own the product strategy and roadmap for the India-specific user experience, ensuring alignment with company-wide goals.
  • Identify localisation opportunities including features, UI/UX changes, language support, cultural relevance, payments, customer support, and content, to establish Canva as a truly local product for Indian users.
  • Deeply understand Indian user behaviour, needs, and challenges through user research, market analysis, and data insights.
  • Collaborate cross-functionally with global and regional teams to define, build, test, and launch high-impact features.
  • Drive end-to-end product lifecycle — from ideation to rollout, tracking success metrics and iterating based on feedback.
  • Prioritise features based on business impact, user value, and technical feasibility.
  • Act as the voice of Indian users, advocating for their needs and preferences in product development discussions.


Qualifications


What we're looking for


  • You have 5+ years of product management experience, including owning product strategy and working in cross-functional teams
  • You’ve shipped products in India, and understand the nuanced cultural, commercial, and user dynamics
  • You’re a strong communicator and cross-functional leader who builds deep relationships and alignment across global teams. You combine big-picture thinking with hands-on execution - and are happy to jump into the weeds when needed.
  • You thrive in ambiguity, love solving hard problems, and approach product decisions from first principles lens.
  • You’re user-obsessed - deeply curious about behaviours, friction, and delight across diverse audiences.
  • You have experience in both B2C and B2B environments, and a proven ability to drive user engagement and growth.


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Frequently Asked Questions

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Why work at Canva

Canva is one of the world's fastest-growing design and publishing tools platforms, trusted by millions of users worldwide. Working at Canva provides an opportunity to be part of a company that is not only shaping the future of design but also thriving to democratize design and empower everyone to create stunning visual content effortlessly.

Innovation and Growth: Canva’s commitment to innovation has propelled it into becoming one of the most sought-after startups. You will be part of a dynamic environment that encourages creative thinking and where every team member is empowered to contribute to groundbreaking projects. Canva's culture ensures you are not just another employee, but a vital part of a visionary movement.

Diverse and Inclusive Environment: Canva prides itself on fostering a diverse and inclusive work culture. Engaging with people from various backgrounds enhances collaboration and innovation. The company believes that diversity is key to creating better products and services that cater to a global audience.

Professional Development: At Canva, there is a strong emphasis on continuous learning and professional growth. Whether it's through workshops, mentoring, or skill development programs, abundant resources are available to help you enhance your expertise and achieve your career aspirations.

Work-Life Balance: Canva values the well-being of its employees and offers flexible working arrangements to promote work-life balance. The supportive environment at Canva ensures that you can pursue your career successfully without compromising on personal time and well-being.


What's it like to work at Canva

Working at Canva in Bengaluru as part of the Product Management team provides an exceptional experience marked by collaboration, creativity, and empowerment. Canva is a workplace that values synergy, offering its employees a vibrant workspace designed to inspire innovation.

Team Culture: You’ll be collaborating with a motivated, talented, and passionate team, committed to achieving collective goals. The culture at Canva is deeply rooted in openness and transparency, promoting a sharing of ideas and feedback at all levels. This culture allows for every member to bring in their unique perspectives and contribute meaningfully to the company’s success.

Mission-Driven Projects: Each project and every role at Canva revolves around contributing to its mission to empower the world to design. As part of such a mission-driven organization, your day-to-day work will have a meaningful impact on millions of users globally.

Creative Freedom: Canva believes in allowing its employees creative freedom, fostering an environment where ideas are not only welcomed but actively encouraged and explored. The atmosphere is supportive, where risks can be taken, and mistakes are seen as learning opportunities.

State-of-the-art Facilities: Canva’s Bengaluru office is equipped with state-of-the-art facilities, ergonomic furniture, well-stocked kitchens, and dynamic workspaces to ensure that every employee thrives both personally and professionally.


What's it like to work as a Product Manager, India at Canva

As a Product Manager, India at Canva, you play a crucial role in driving the product vision specific to the Indian market, ensuring Canva's offerings are tailored to suit local needs while aligning with the company's global objectives.

Strategic Leadership: The role demands a strategic mindset, where you will define and execute product strategies, work closely with cross-functional teams, and engage directly with users to iterate product features that cater to the Indian demographic's unique requirements.

Collaboration Across Teams: You'll collaborate with designers, engineers, marketers, and sales teams to bring ideas to fruition. This cross-departmental interaction fosters a holistic approach to product development, ensuring that the products developed are robust, well-tested, and tailored to the needs of the target audience.

Customer-Centric Approach: As a Product Manager, you're the voice of the customer. Understanding user pain points and anticipating future needs are part of your core responsibilities. You will use analytics and user feedback to steer product development and enhance user satisfaction.

Innovative and Challenging Work: Your role will be both innovative and challenging. With Canva’s commitment to excellence, you will have the autonomy to explore new ideas and implement changes that drive growth and improve user engagement.


Product Manager, India interview questions at Canva

Preparing for an interview for the Product Manager role at Canva requires an understanding of both product management principles and Canva’s culture. Here are some common interview questions:

  1. Product Vision: How would you envision Canva’s next product offering for the Indian market, and what steps would you take to bring it to fruition?

  2. User Research: Describe a time when you implemented user feedback into a product. What was your approach, and what was the outcome?

  3. Problem Solving: Walk us through how you would address a significant decline in user engagement for a key product feature.

  4. Team Collaboration: Can you share an experience where you had to collaborate with cross-functional teams to achieve a product goal? What challenges did you face?

  5. Metrics Analysis: What key performance indicators (KPIs) would you focus on for measuring the success of a Canva product in India?

  6. Cultural Fit: Canva champions a unique culture. How do you see your values aligning with those of Canva?

Consider these questions as a reflection of what Canva values in its product managers: strategic thinking, customer empathy, analytical prowess, collaborative spirit, and cultural fit.


Product Manager, India interview preparation at Canva

To ace your interview for the Product Manager role, it’s essential to prepare thoroughly. Here are some steps to guide your preparation:

Research and Understanding of Canva: Gain a comprehensive understanding of Canva - from its mission and values to its existing product suite. Familiarize yourself with how Canva’s design solutions are democratizing design globally.

Market Insight and Product Knowledge: Develop a strong grasp of the Indian market landscape, user behavior, and emerging trends. Understand how Canva’s current products fit into this landscape and prepare ideas for new features or improvements based on your analysis.

Case Study Preparation: Be ready to discuss past experiences relating to product management. Create well-structured responses that highlight your ability to lead successful projects, manage cross-functional teams, and solve user-centric problems.

Understanding Analytics and KPIs: Be knowledgeable about KPIs that matter in product management roles, particularly for a tech company operating in a diverse market. Demonstrating your ability to turn analytics into actionable insights can set you apart.

Behavioral Interview Prep: Canva values emotional intelligence and a strong cultural fit. Prepare for behavioral questions by reflecting on previous experiences where you embodied Canva’s values, such as being open, caring, and encouraging of creativity.


Product Manager, India interview tips at Canva

Successfully navigating an interview requires preparation and strategy. Here are tips to help you excel:

Communicate Clearly and Concisely: Express your thoughts in a clear and organized manner. Practice concise communication to present your ideas effectively, keeping the audience engaged.

Showcase Emotional Intelligence: Demonstrate your ability to work with diverse teams, understand user needs, and align projects with broader objectives. Emotional intelligence is key to successful leadership and collaboration.

Be Solution-Oriented: Employers look for candidates with a proactive problem-solving mindset. Focus on potential solutions, not just problems, showcasing your ability to turn challenges into opportunities.

Align with Canva's Mission: Reflect on how your career aspirations and values align with Canva’s mission. Showing genuine passion for the company’s goals and a desire to contribute makes a compelling case for your candidacy.

Stay Calm and Positive: Interviews can be stressful, but maintaining composure and a positive attitude goes a long way. Approach each question and challenge with an enthusiastic mindset and optimistic outlook.

Following these strategies will bolster your confidence and readiness for the interview, enhancing your potential to secure the role of Product Manager, India at Canva.