Product Manager- UPI at Setu

About the job

Product Manager - UPI

2-4 years of work experience

We at Setu are looking for those who share our core belief - “Every Day is Game Day”. We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services.

Role Purpose:



Setu’s Payments Business Unit is building next-generation UPI infrastructure to power fast, reliable, and intelligent money movement across India. As UPI continues to scale exponentially—enabling everything from micro-payments to high-value commerce—there is a massive opportunity to reimagine how businesses initiate, track, reconcile, and optimize payments using robust API-driven platforms.

This role is particularly exciting because it sits at the intersection of product, payments, and large-scale systems design. You will work closely with banks, payment aggregators, merchants, and ecosystem partners, gaining deep insight into their business objectives, risk architecture, and operational flows. With UPI evolving rapidly through innovations like AutoPay, Credit on UPI, and advanced collect/push capabilities, the learning and problem-solving potential in this role is immense. You will help shape the future of how India pays.

What will you do at Setu?

In this role, you will own and build next-generation UPI products end-to-end—shaping the roadmap, driving execution across teams, partnering with ecosystem players, and delivering reliable, scalable payment experiences for India’s fastest-growing platforms.

. You will:

• Product Development & Execution - own the end-to-end roadmap for UPI products—designing user and merchant flows, defining API specifications, writing clear PRDs, and driving features from concept to launch. You will deeply understand UPI rails, NPCI guidelines, and banking requirements to build compliant, scalable, and high-availability payment experiences. Your work will include analysing data, running experiments, prioritising features, and ensuring timely, high-quality releases that solve real customer problems.
• Problem Solving & Insights-Driven Decisions - continuously analyse product performance, funnel metrics, and operational data to identify issues, improve reliability, and unlock new opportunities. You will dive deep into edge cases, understand real-world payment behaviours, and use insights to refine product design and drive continuous improvement. Your decisions will be anchored in data, user feedback, and business impact.
• Coordinate Cross-Functionally — partner closely with Engineering, and other teams to translate business and technical needs into well-scoped product solutions. You will drive cross-team alignment, clarify dependencies, remove blockers, and ensure every launch is smooth across internal and external stakeholders. You will also collaborate with Sales and Customer Success teams to refine use cases, understand customer pain points, and support go-to-market readiness.
• Be the customer champion — champion the voice of merchants, platforms, and developers by understanding their payment flows, operational constraints, and business models. You will use these insights to craft intuitive APIs, smooth integrations, and highly reliable payment experiences. Your goal is to make UPI adoption seamless, scalable, and delightful for all users.
• Represent Setu with credibility — embody our consultative, problem-solving approach in every interaction.

Who is the right fit for this role?

To excel in this role, you will need—

• Experience handling payment ecosystems like digital onboarding, KYC, various legs of UPI Payments flow.
• Strong product and technical understanding of API-driven workflows.
• Understanding of UPI infrastructure and workflows.
• Proven experience managing operations and product stakeholders within mid-market or enterprise clients.
• Excellent documentation, requirements gathering, and clarity-in-communication skills.
• Empathy: We operate with a profoundly consultative approach. Empathy for the partner is a crucial requirement for this role. Asking relevant questions to understand their needs and motivations is critical. Making them feel heard can make all the difference between a transactional relationship and a true long-term partnership.
• Exceptional storytelling skills in both verbal and written form. Stories are the most effective way to communicate complex ideas. Your ability to craft compelling stories in the form of case studies will mean you close deals faster since your customers will understand the value proposition better.
• A burning desire to learn and develop deep fintech expertise. Upselling API infrastructure is a lot harder (and more rewarding) than selling cashbacks. You will need to know about:
• How financial products work: You’re aware of how financial products are sold to large enterprises.
• Architecture of legacy systems: In order to educate customers on how we can dramatically improve their business, you must first know where existing systems are broken.
• Hands-on experience in solution-based sales and a deep understanding of APIs.
• Agility and flexibility: Setu provides many solutions. You might walk into a conversation planning to sell a particular product, but your conversations might reveal a different and more pressing customer need. At that moment, you must have the presence of mind to alter your sales pitch to address that need and the pitch materials ready to go.

Why Setu?

We will spare no efforts to ensure that Setu empowers you to do the most important and impactful work of your career—

• Opportunity to work closely with the founding team who built and scaled public infrastructure such as UPI, GST, Aadhaar, etc.

We care deeply about your growth. So we work hard to provide you with—

• A fully stocked library and unlimited book budget.
• Tickets to conferences and industry events.
• Learning sessions where we invite both team members and external experts to teach you something new.
• Learning and development allowance that gives access to subscriptions, courses, certifications, music classes, and much more. Grow, learn, and improve with Setu!
• Kick-ass benefits include comprehensive health insurance for you and your family, personal accident and term life insurance, access to mental health counsellors, extraordinary coffee, and a beautiful office with lots of solid wood and natural light.
• We work hard to make sure our team is diverse and varied. We interview and hire purely on merit, skill, and competence—everything else is irrelevant.

Our core DNA:

Our culture code—How We Move, defines the behaviors we expect from our people. When you display any of the six culture code elements, you demonstrate ‘Every Day is Game Day’. The six elements of our culture code—

• Take the shot: You decide fast and deliver right.
• Sign your work like an artist: You master what you do and take pride in it.
• Be the Sherpa: You lead your crew on every expedition.
• Be the CEO of what you do: You own it and make things happen.
• Care with tough love: You empower others with trust, respect, and openness.
• Own tomorrow: You innovate for the customer and beyond.

Join us if you want to be part of a company that’s building infrastructure that will directly impact financial inclusion and improve millions of lives. No cashbacks, no growth-hacks, no gimmicks. Just an audacious mission, and an obsession with craftsmanship in code.