Product Marketing Manager at Syook

Responsibilities

• Creating and updating customer personas based on market research and customer data. These personas guide the product's development and marketing strategies.
• Developing content for various marketing channels such as blogs, social media, email campaigns, and the company website. The content should clearly articulate the benefits of the product.
• Creating sales collateral and tools to help the sales team effectively sell the product. This can include sales presentations, demo scripts, product data sheets, case studies, etc.
• Developing and executing go-to-market strategies for product launches. This includes working with various teams such as sales, public relations, and product development to ensure a successful launch.
• Educating both internal teams (like sales and customer support) and external stakeholders (like customers and partners) about the product's features and benefits.
• Conducting industry and market research to understand trends, competitor products, and the needs of the customer.
• Defining and managing how the product is perceived in the market. This could involve crafting unique selling propositions, key messaging, and overall positioning strategy.
• Working with different teams within the organization such as product management, sales, customer success, and engineering to ensure alignment on product strategy and execution.
• Monitoring and reporting on product performance and customer feedback to inform future product development and marketing strategies.

Qualifications

• 2 years of experience as a Product Marketer / Marketing Executive / Sales for large enterprise customers( B2B).
• Experience in growth-focused digital marketing, building campaigns, Account-based marketing, and content marketing.
• Experience in building, owning, and managing content library sales & marketing.
• Proven record of design thinking for building high-impact sales & marketing campaigns, collaterals, and digital copies.
• Ability to ideate graphics with designers and communicate complex solutions to customers and partners effectively.
• Bring internal and external alignment on product positioning and messaging.
• Strong knowledge and experience in B2B customer acquisition channels.
• Engineering or other technical educational background.
• Technical content writing skills for product marketing (Should smartly leverage AI tools like ChatGPT).
• Ability to convert technical capabilities into customer value & great marketing copies while collecting feedback from internal and external stakeholders.
• Basic knowledge of software & cloud technologies.
• Ability and willingness to handle sales, products, and partners for in-depth GTM strategy.
• Customer-centric Mindset: Able to empathize with customers and understand their needs, desires, and pain points. This understanding is crucial for positioning the product effectively and crafting compelling messaging.
• Strong skills with basic marketing concepts and tools like- SendinBlue, Wix, Hubspot, etc.
• Strong with business systems and tools like- Slack, Excel / Sheets, Powerpoint / Slides, and Mixpanel.