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Senior Product Manager (B2C) at Plum

Location
Bengaluru, Karnataka
Job type
Full time
Posted on 28 Dec
Description

About the job



About Plum


Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations. Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance. Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.



About the Role


As a Senior Product Manager for Plum Personal, you will own the product vision, strategy, and execution of our B2C insurance and healthcare solutions. You will lead the development of consumer-focused products that serve our community of individual users, driving engagement, retention, and revenue growth. Your mission is to identify, build, and scale innovative insurance and healthcare products that increase Average Revenue Per User (ARPU) while delivering exceptional value to our consumer base


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Key Responsibilities

  • Product Strategy & Vision: Own and drive the strategic product roadmap for B2C insurance and healthcare products, balancing user needs, market opportunities, and business profitability goals
  • Growth & Monetization: Design and implement engagement mechanisms, growth strategies, and monetization frameworks to systematically increase ARPU and user lifetime value
  • Consumer Insights: Partner with users and leverage data analytics to understand explicit and latent needs in the personal insurance and healthcare space, identifying opportunities for new product development
  • Cross-functional Leadership: Collaborate with high-performing engineering, marketing, and business development teams to ensure scalable product delivery that drives both user satisfaction and commercial success
  • Product Performance: Establish, monitor, and measure success metrics including ARPU, user engagement, retention rates, and product adoption, integrating behavioral data and user feedback to drive continuous improvement
  • Strategic Decision Making: Make data-driven decisions across multiple domains—from product features to pricing strategies to user acquisition—that optimize both user experience and business outcomes
  • Product Documentation: Author and review Product Requirement Documents (PRDs) for complex B2C features, ensuring clear communication of user needs and business objectives
  • Team Development: Lead and mentor product team members, fostering a culture of user-centricity, innovation, and commercial excellence in the Personal products vertical

Requirements

  • Experience: 6+ years of product management experience with demonstrated success in B2C products, preferably in fintech, insurtech, or healthcare technology
  • Leadership: Strong track record of leading product initiatives and mentoring team members in a growth-oriented environment
  • Growth Focus: Proven ability to drive user engagement, retention, and monetization in consumer products with measurable impact on key business metrics
  • Analytical Excellence: Strong analytical and data interpretation skills with experience in A/B testing, cohort analysis, and user behavior analytics
  • Consumer-Centric Mindset: Deep understanding of consumer psychology, user experience principles, and how to create intuitive, engaging product experiences
  • Business Acumen: Experience with pricing strategies, revenue optimization, and understanding of unit economics in B2C businesses
  • Educational Background: Bachelor’s degree in Computer Science, Engineering, Business, or related field preferred


Success Metrics

  • Revenue Growth: Measurable increase in ARPU and overall revenue from Personal products vertical
  • User Engagement: High user activation, engagement, and retention rates across the product portfolio
  • Product Adoption: Strong adoption rates for new features and products within the existing user base
  • Market Expansion: Successful identification and launch of new product categories that expand addressable maket
  • Customer Satisfaction: High Net Promoter Score (NPS) and user satisfaction Ratngs
  • Business Impact: Achievement of quarterly and annual revenue targets for the Personal products business line
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Next batch starts on 28 Feb
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Why Work at Plum?

Plum is a forward-thinking company that continually pushes the boundaries of innovation in the product management sphere. As a Senior Product Manager (B2C) at Plum, you will be a part of a dynamic team that aims to redefine customer experiences through transformative products. The company culture at Plum is one that fosters creativity, collaboration, and professional growth. Employees have access to an environment that encourages networking with other creative minds, benefitting from shared insights and the diverse experiences of colleagues from various backgrounds. Moreover, Plum's commitment to employee wellbeing and professional development makes it an ideal workplace for those looking to grow their career in product management while contributing to impactful projects.

What's It Like to Work at Plum?

Working at Plum means being at the heart of innovation where every team member plays a critical role in leading the company's growth and success. The workspace is energetic and supportive, allowing employees the freedom to think creatively and take calculated risks. With a commitment to transparency and open communication, Plum ensures everyone is aligned with the company's vision and goals. The company places a strong emphasis on work-life balance, providing flexible working options, comprehensive benefits, and modern office facilities that cater to the needs of its employees. Social gatherings and team-building activities are regular occurrences, fostering a sense of community and unity among employees.

What's It Like to Work as a Senior Product Manager (B2C) at Plum?

As a Senior Product Manager (B2C) at Plum, you will spearhead the creation and development of consumer-focused products that enhance user experiences. You will be responsible for understanding market trends, analyzing consumer behavior, and identifying opportunities to introduce innovative solutions. Your role will involve collaborating with cross-functional teams including engineering, design, sales, and marketing to ensure product alignment with customer needs and business objectives. Leadership skills are crucial, as you will mentor junior team members while driving product vision and strategy. At Plum, you have the opportunity to make significant contributions to the product roadmap, directly impacting the company's success and growth in the competitive B2C market.

Senior Product Manager (B2C) Interview Questions at Plum

Preparing for an interview at Plum for the Senior Product Manager (B2C) role entails understanding the pivotal responsibilities and expectations of the position. Common interview questions may include:

  1. Describe a time when you led a product launch from conception to release. What challenges did you face, and how did you overcome them?
  2. How do you prioritize tasks in a product roadmap and ensure buy-in from key stakeholders?
  3. Can you provide an example of how you've used data analytics to influence product decisions?
  4. Explain a scenario where you had to make a difficult decision that involved risk. What was the outcome?
  5. How do you handle disagreements within your team or with cross-functional departments?

Senior Product Manager (B2C) Interview Preparation at Plum

Preparation is key for securing a position at Plum. Start by researching the company's mission, values, and recent product innovations to understand the workplace environment and align your answers with their organizational goals. Be ready to discuss your past experiences managing B2C products, emphasizing your ability to drive results and adapt to changing consumer needs. Familiarize yourself with Plum's current product offerings and prepare to provide insights on how you could contribute to further enhancements. Practice articulating your thoughts clearly and confidently, focusing on leadership, strategic thinking, and a customer-first approach.

Senior Product Manager (B2C) Interview Tips at Plum

  1. Understand Plum’s Vision: Demonstrating knowledge about the company's vision and how it aligns with your career goals can set you apart from other candidates.
  2. Highlight Relevant Achievements: Focus on B2C product management successes, particularly those that showcase innovative problem-solving and project management skills.
  3. Be Data-Driven: Illustrate your proficiency in leveraging data analytics to inform product decisions, shaping the narrative around your analytical mindset.
  4. Communicate Clearly: Clear and effective communication is crucial, so practice explaining complex ideas succinctly for different audiences, including technical, business, and executive teams.
  5. Cultural Fit: Show enthusiasm for Plum’s culture by reflecting on your adaptability, teamwork, and eagerness to contribute to a collaborative work environment. Mention how you plan to fit into and enhance their dynamic team culture.

In conclusion, becoming a Senior Product Manager (B2C) at Plum presents a remarkable opportunity for a highly skilled professional to drive innovation and lead impactful projects in a rapidly evolving market. This role caters to experts ready to take on leadership challenges, cultivate significant relationships, and enhance product development through strategic thinking and collaboration. With the right preparation and approach, you can successfully navigate the interview process and embark on a rewarding career journey at Plum.