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Senior Product Manager - Growth at Curefit

Location
Bengaluru
Job type
Full time
Posted on 26 Oct
Description

About the job



We are seeking a Senior Product Manager to lead our Growth vertical at Cult.fit. This team is charged with building the growth machinery that can help get more people into fitness driving the fitness revolution in India. Your role will involve deeply understanding user needs and wants, identifying their inhibitions to taking up fitness and solving them using hybrid solutions across digital (app, website, chatbots, calls) and physical channels (at center experiences). You will work closely with the business teams to own and drive up revenue.


Key Responsibilities:


  • Develop and execute a strategic roadmap for the growth machinery across our digital and physical platforms.
  • Conduct in-depth market research and user analysis to identify customer needs, preferences, and trends, thereby informing product development and innovation.
  • Define and refine user personas for fitness, leveraging insights to optimize customer journeys and enhance user engagement.
  • Collaborate closely with cross-functional teams, including design, analytics, engineering, business, and operations, to create and implement omnichannel experiences to get users into fitness.
  • Establish performance metrics for product initiatives and track progress to ensure alignment with business objectives and subscriber growth targets.
  • Innovate and iterate on product features and services to improve key conversion funnels.


Qualifications:

  • A minimum of 5 years of professional experience, with at least 3 years in product management, specifically within consumer-facing applications.
  • A bachelor’s or master’s degree from a highly regarded institution (Tier 1 preferred).
  • Strong quantitative skills with a proven track record of leveraging data to drive decision-making and product development.
  • Demonstrated ability to define and articulate a product roadmap, including decision-making around UI/UX for all user interactions.
  • Proactive and action-oriented mindset, thriving in environments that require high ownership and adaptability.
  • Experience or interest in the fitness industry is a plus, particularly if you are familiar with the gym culture and market dynamics.


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Why work at Curefit

Curefit is a pioneering force in the health and wellness industry, aiming to redefine the boundaries of fitness and holistic health through innovative digital solutions and personalized experiences. With a diverse array of wellness services, Curefit places paramount importance on creating an environment that stimulates personal growth, creativity, and professional development. By joining the Curefit team, you become part of a company committed to enhancing the quality of life for countless individuals while pushing the frontiers of health technology.

Curefit offers a dynamic work environment where diverse, talented, and motivated individuals collaborate to deliver highly impactful health solutions. The company promotes a culture that values creativity, learning, and holistic well-being. Beyond competitive salaries and benefits, Curefit provides opportunities for professional growth, continuous learning, and personal well-being initiatives, showing its commitment to caring for both its employees and customers.

What’s it like to work at Curefit

Working at Curefit is synonymous with being part of a forward-thinking organization that thrives on innovation, passion, and the drive to make a difference in people’s lives. Employees at Curefit experience a blend of challenging projects and a supportive work culture that encourages free expression of ideas. Curefit’s entrepreneurial ecosystem grants professionals the autonomy to experiment, ideate, and innovate, leading to impactful projects and personal career growth.

The workplace is underpinned by a strong set of core values such as integrity, collaboration, empathy, and agility. As an employee at Curefit, you are empowered to contribute meaningfully to a vision that marries health with technology in a seamless manner. The company fosters a vibrant community that shares knowledge, nurtures talent, and facilitates career progression. Employees are encouraged to maintain a healthy work-life balance, with access to wellness programs, fitness sessions, and flexible working arrangements.

What’s it like to work as a Senior Product Manager - Growth at Curefit

As a Senior Product Manager - Growth at Curefit, you will spearhead strategic initiatives aimed at propelling growth and expanding Curefit’s market presence. Your role is instrumental in identifying new opportunities, developing product roadmaps, and optimizing the customer experience to accelerate user engagement and retention. The dynamic nature of this position offers an exciting chance to be at the core of shaping products that profoundly enhance people’s health and fitness journeys.

This role demands a strategic thinker with a flair for numbers and insights, possessing the ability to translate data into actionable strategies. You’ll collaborate with cross-functional teams across marketing, engineering, and customer success, fostering synergy to drive product enhancements and expand Curefit's reach. The position challenges you to think on your feet, innovate continuously, and lead with a vision that aligns with Curefit’s mission of promoting holistic wellness.

Senior Product Manager - Growth interview questions at Curefit

  1. How do you approach identifying new growth opportunities within the product line?
  2. Can you provide an example of a successful product launch where you played a pivotal role in its growth strategy?
  3. How do you effectively gather and utilize customer feedback in your strategic planning?
  4. Describe a time when major product improvements were needed. How did you prioritize what to work on?
  5. How do you analyze competitive products to inform your growth strategies?
  6. In what ways do you measure success for growth initiatives? Can you provide an example?
  7. How do you facilitate cross-functional collaboration on growth projects?
  8. What tools and methodologies do you employ for conducting market analysis and forecasting?

These questions are crafted to elucidate a candidate's thought process, strategic approach, and past experience in driving product growth, ensuring they align with Curefit’s objectives and culture.

Senior Product Manager - Growth interview preparation at Curefit

Preparing for an interview for the Senior Product Manager - Growth position at Curefit involves a comprehensive understanding of Curefit’s ecosystem and the broader health and wellness market landscape. Start by gaining insights into Curefit’s product offerings, market strategy, and target demographic. Research current industry trends, market shifts, and competitors to position your growth plans in line with realistic market demands.

Additionally, refine your understanding of product management principles focusing on growth, including user acquisition strategies, retention, and churn analysis. Be prepared to discuss how data-driven insights can impact product development and customer engagement. Behavioral interview preparation is also crucial, allowing you to communicate effectively about your leadership style and cross-functional teamwork.

Senior Product Manager - Growth interview tips at Curefit

  1. Articulate Your Vision: Be able to clearly communicate your vision for growth and how it resonates with Curefit’s overall mission and values.

  2. Leverage Data-Driven Insights: Demonstrate your ability to use data and analytics to drive product decisions and growth strategies effectively.

  3. Show Case Studies: Sharing detailed examples of past successes and challenges will showcase your experience in dynamic market environments.

  4. Exhibit Agility and Innovation: Illustrate your ability to adapt to changing conditions and innovate within the product space.

  5. Focus on Collaboration: Highlight your experience in leading cross-functional teams, emphasizing communication, influence, and fostering collaborative environments.

  6. Ask Insightful Questions: Show your interest by asking questions about the company’s strategy, goals, and challenges in product growth.

These tips are designed to help ensure a candidate can thoughtfully address key interview points while showcasing their potential for success in a Senior Product Manager - Growth role at Curefit.